Expert answer:Design a Business plan based on a new venture As per attached guidelineOur business Plane MEDICAL TOURISM AGENCY BUSINESS PLAN
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Entrepreneurship and New Venture Creation: BUSS 1011 – FALL2017: CW2-QP
Coursework II: FALL2017
Group Project: Business Plan
Module Title: Entrepreneurship and New Venture Creation
Module Code:BUSS 1011
Max. Marks: 100
Level: 5
Duration: 7 Weeks
Percentage of overall Marks: 40
KEY INSTRUCTIONS:
1. You should work in a group of 4-5 members or this project.
2. Follow the guidelines carefully before embarking on the project.
PRINCIPAL TASKS:
Design a Business plan based on a new venture.
SPECIFIC NOTES:
1. The business plan should be submitted through Moodle on or before the week 13.
2. The marks awarded for the Business plan will be the same for all members of a group.
3. Each group must present the ‘Pitch Deck’ in week 14.
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Entrepreneurship and New Venture Creation: BUSS 1011 – FALL2017: CW2-QP
5. Presentation marks will be awarded individually to each member of the group, based on the
evaluation done by 2 faculty members.
COURSE LEARNING OUTCOMES:
Upon completion of the assignment the students would be expected to have become competent as
regards to the design of a Business plan.
INFORMATION ON THE REPORT STRUCTURE and SUBMISSION
–
The report should ideally have the following format:
1.
2.
3.
4.
5.
6.
Cover page
Table of Contents
Executive Summary
Key Deliverables
Summary
Appendices
Word Limit:
2500-3000 words
Font Style/Size:
–
Text: Times New Roman:
12
–
Headings/Sub-headings:
Your choice (Consistency is critical though!)
Spacing:
1.5
Submit through Moodle (Deadline to be announced with the submission link on Moodle).
ASSIGNMENT RUBRICS:
ASSESSMENT ITEMS/DELIVEARBLES, DESCRIPTIONS AND MARKS:
ASSESSMENT ITEMS/DELIVERABLES
MARKS
1. Clarity, Style and Grammar
The assignment should follow a ‘report’ format. An internationally acceptable
presentation style must be adhered to with appropriate Grammar. Must avoid truncations and
unnecessary spacing. The report must be consistent with regards to
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Entrepreneurship and New Venture Creation: BUSS 1011 – FALL2017: CW2-QP
the font style and size for both headings and the text; and proper punctuations must
be used throughout.
Use of Pronouns: Incorrect use of the ‘Pronouns’ in a report format (or an essay)
would be costly. Avoid using ‘I’ (First Person Subject Pronoun/Singular), ‘Me'(First
Person Object Pronoun), ‘My’ (First Person Possessive Adjective), ‘Mine’ (First Person
Possessive Pronoun), ‘We’ (First Person Subject Pronoun/Plural), ‘You’ (2nd Person
Subject/Object Pronoun). Instead, you must consider the use of the 3rd Person
Subject/Object/Possessive/Reflexive-Intensive Pronouns/Possessive Adjective).
2. Executive summary
10
This is an overview of your business plans.
Describe very briefly the rationale behind your business
Briefly summarise what problems your business intends to solve
Provide key information on your product/service
Describe your target market very briefly
List 2 key performance indicators (KPIs)
Summarise briefly who your main competitors are
Explain in short why your business would ideal for your customers
Present the principal projected performance data in a graphical form (e.g.,
Charts)
3. Company Background
2
The company background provides a quick review of the company’s legal structure,
location, capital structure and the people involved
20
4. Marketing plan
Provide a summarised marketing plan. It should ideally include:
Target market
– Information on the target market with regards to:
Demographics
Psychographics
Behavioural patterns
Product/Branding strategies: Brand identify creation strategy
Pricing decisions: For each segment if you adopt a multi-segment or
differentiated marketing strategy
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Entrepreneurship and New Venture Creation: BUSS 1011 – FALL2017: CW2-QP
Distribution: The Channel Structure including number of channel members
and the Channel System (e.g., Conventional vs Vertical Marketing Systems)
Promotions: The types of promotions strategies to be used and the ‘Budget’
allotted to the Integrated Marketing strategies.
5. Operations/production plan
10
The physical premises/plant
Equipment, assets and materials
Describe how your product or service will be made (work-flow)
Supply Chains: Describe what materials you’d have to acquire, how you’d
store them and who your suppliers are
Quality Control: Describe how you’d use quality control/management tools
6. HR plan and Organisation Structure
8
Describe the type of structure you’d use
Describe the kinds (functional skills) and number of people you’d need
Compute the costs of recruitment
7. Key Milestones
3
Use the ‘Balanced Scorecard’ model to determine the metrics for each Milestone
within the areas of the model (KPI’s need to be emphasized here in setting
milestone)
8. The Major Financial Projections
20
Income Statement
Balance Sheet
Cash-Flow Statement
Pay-Back Period
Key Ratios
9. Summary
2
Summarise the main information presented in the text
TOTAL MARKS FOR THE BUSINESS PLAN
80
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Entrepreneurship and New Venture Creation: BUSS 1011 – FALL2017: CW2-QP
80
TOTAL MARKS (BUSINESS PLAN)- to scale down to 40 marks
POLICIES: SUBMISSION, RESOURCES, PLAGIARISM AND FEEDBACK
1. Penalties for late Submission:
Please note that 5% will be deducted from your assignment mark for each day (including
weekends) that your assignment is late. Assignment handed in late will not be graded as per the
institutions policy.
2. Learning resources:
As provided in the Module Information Guide
3. Assignment submission
Assignments must be submitted via the Moodle using the Turnitin link on the date specified by
the faculty.
4. Plagiarism
Plagiarized documents, in part or whole, submitted by the students will be rejected. As per MEC
policy, any form of violation of academic integrity will invite severe penalty. Plagiarized
documents, in part or in whole, submitted by the students will be subject to this policy.
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Entrepreneurship and New Venture Creation: BUSS 1011 – FALL2017: CW2-QP
a.
First offence of plagiarism
–
A student would be allowed to re-submit the assignment only once, within a maximum
period of one week. However, 25% would be deducted from the marks obtained in the
resubmitted work.
–
Mark deduction: Worked Example
In an assessment that carries a maximum of 50 marks, suppose a student got 30 marks
for the resubmitted work. The final marks for the assessment would then be 22.5 having
taken away 25% of the marks obtained (30 x 0.25).
–
Time for resubmission:
The student must resubmit the work one week from the date he or she is advised to
resubmit. Failure to do so shall result in the award of ‘0’.
i. Worked example
b. Date when advised to resubmit: 21st October, 2017
c. Resubmission Deadline: 28th October, 2017
d. Marks for late Resubmission: ‘0’
b.
Further offence of plagiarism
–
If any student is again caught in an act of plagiarism during his/her course of study
(either in the same module, same semester or in any other semester), the student will
directly be awarded zero for the work in which plagiarism is detected. In such cases, the
student will not be allowed to re-submit the work.
c.
Guidelines
If plagiarism is detected in an individual component or part (e.g., ‘Proposal’) of
the assessment,
the deduction in marks will be applicable for the whole
assessment.
In instances where plagiarism is detected in a group assessment, all students of
the group will be considered as having committed an act of plagiarism
irrespective ofwhether plagiarism is on account of the act of all or a few or only
one member.
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Entrepreneurship and New Venture Creation: BUSS 1011 – FALL2017: CW2-QP
d.
In instances where plagiarism is detected in an ‘individual component’ of a
group assessment (e.g., Individual Reflection), penalty
and resubmission policy
shall be applied exclusively to the student concerned.
Amount of similar materials
–
The total amount of similar material in any form of student work from all sources put
together should not exceed 30% (including direct quotations).
–
The total amount of quoted material (direct quotations) in any form of student work
from all sources put together should not exceed 10%.
–
The total amount of similar material in any form of student work from a single source
should not exceed 7%. However, cases having a similarity of less than 7 percent in such
cases may still be investigated by the faculty depending on the seriousness of the case.
–
If faculty member finds enough merit in the case of a student work with a similarity
(with a single source) of more than 7 percent as not a case of plagiarism, the faculty
member should provide detailed comments/remarks to justify the case.
–
As regards similarity detected in a work where a specific a ‘template’ has been provided
to the students, faculty shall investigate the nature and degree of similarity before
consideration of any course of action.
5. Feedback to students:
–
Main types of feedback you can expect to receive in this unit are:
Graded assignments with comments via Moodle;
Feedback
on workshops, tutorials and other forms of exercises would ideally be provided in
class.
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