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Q. Pick a company/business that you interact with in Saudi Arabia that has an online presence. For
this example, briefly explain the following points as discussed in the chapter.
a) Discuss its micro and macro environment and how they affect what products (good or
service) they sell locally
b) Using figure 2.4 (online marketplace map) (in Chapter slides on slide 9) for reference and
describe the customer segments, intermediaries and sites that exist in its marketplace.
c) What do you believe is their current revenue model? And what other methods to you think
they can add to it?
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