Solved by verified expert:This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.
purpose_of_assignment_week5.docx
Unformatted Attachment Preview
Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand
strategy and the communication message to the target audience. It is a continuation of the marketing
plan and students should review the Week 3 Learning Team Assignment for assistance in product
brand strategies the team has developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft®
Word. This document should address at least 5 elements of the Situational Analysis and the
Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the
marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and
Price Strategies lists below). The five elements you select should only come from the options
provided below. You must include a measurement of customer loyalty and retention in your strategy
document. You may include more than the minimum to provide clarity and coherence to your
document.
•
•
Situational Analysis:
o Vision, Mission, Strategic objectives, Values
o Strengths/Weaknesses
o Competitor’s Strengths/Weaknesses
o Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
o Creating a Brand Image
o Maintaining Brand Image
o Branding Concerns
o Promotion/Integrated Marketing Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This
will be incorporated into your overall marketing plan for Week 6.
…
Purchase answer to see full
attachment
