Solved by verified expert:USE PAPER 1+2+3 FOT THIS WORK.. Assignment 4 Module 4 of Business Plan: Programming (Products and Services) You are continuing to develop your business plan. In this component you will develop a detailed description of your fitness center programming that includes the following elements: Introduction: Please re-introduce your target market, location, size of facility and total clients or members. Programming. It Can be:Fitness Programming: Minimum of 6 descriptions. Exercise Classes – Personal Training 1. A detailed description of each class and who it serves (ie. Target market of adults aged ___ , kids programs, senior programs, or other special populations.) 2. A detailed schedule of when classes are offered. 3. Pricing (if a specialty class) 1. A detailed description of what is offered in personal training 2. Describe scheduling 3. Pricing/package options OR b. Health Promotion/Wellness Programming – Minimum of 6 descriptions 1. Classes/seminars/etc. offered, along with a description of each and how this program fits with your target market. 2. Schedule of events (annual) OR Physical Therapy/Occupational Therapy or other Clinical Practice – Minimum of 6 descriptions. II. Profit Centers: Must incorporate at least one of these in your plan. This can include any of the following: A. Spa Services. Description of services available and prices. B. Child Care. Description of services and prices. C. Food Services. Description of services and prices. D. Pro Shop. Description of services and prices. E. League programs. Description of services and prices. F. Physical Therapy Equipment. Description of what you are selling (ice packs, orthotics, etc) III. Management: A. Provide a description of your organizational structure, along with an organizational chart. B. Identify staffing needs and write out job descriptions. Identify salary or wages. C. Provide a schedule for staff, covering all of your hours of operation. Make sure you document all sources accurately and in APA format.
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Market Analysis
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Market Analysis
Arlington Virginia has estimated population of 230, 050 people according to the
2010 census report, indicating growth rate of 0.94%. The reason why I chose Arlington for my
business venture of opening a fitness center is because according to research the area has 17.50%
of its population affected with obesity, a10.10% adult smoking rate and 18.70% excessive
drinking rate, hence this area has people living with many lifestyle issues within the society
(Areavibes.com, 2018).
Demographics
According to (Areavibes.com, 2018), Arlington has a total population of
207,627. Of this population, 15% of the population is whites, 9% hispanic, 8% African American
and 5% other races. The percentage of male population in the area is 51%, with 2,300 of the
male aged 12-18 years. Women make up 41% of the population, and 4000 of the female
population is made up of teenagers aged 12-18. Also it is important to note that Arlington has
over 65% of its people married with kids while 35% are single (Smith and Cody, 2013). This
information on family is important when understanding demographics of Arlington in order to
know the family trends in this town.
The level of education in this region is 90% as the area record a total of 94% of
people aged 12 to 24 as high school graduates (Bestplaces.net, 2018). For example areas such as
Falls Church have a higher rating of 98% of its teenagers to have graduated from high school.
Being one of the most populated areas Arlington Virginia recorded an unemployment rate of
Market Analysis
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3.90%, job growth 1.12% and future growth was predicted to be 38.34% as of the year 2017. As
a result the area record household income of $53,055 monthly and median per capita of $25,236.
All this statistics are important in starting my finesses club as they help in predicting the
expected number of people and also estimate the target group. Also the financial information of
the people in this area is important as it enables easy formulation of the gym fee and membership
fees.
Health issues:
This paper proposes two major health issues that youths in Arlington face with
the aim of establishing a suitable environment in which such individuals can be helped in
reconstructing their lifestyle into a healthy lifestyle. One major issue is obesity among
adolescents. From research done by Gallup-Healthways Well-being index which is responsible
for tracking obesity levels in America, the findings indicated that Arlington County has
increasing levels of adolescents with obesity 17.50% in 2015 due to the fact that almost 15% of
the adolescents are very inactive (Chang, 2010). The same research also indicated that 13.90%
adolescents, 13.90% smoke Marijuana or Tobacco which is a threat to their health. By having a
fitness center which provides both group and individual personal training to the obese
adolescents, this will provide an avenue in which many can join the gym and start training to
boost their fitness level as well as their health. Also the percentage of adolescents who are
struggling with smoking in this region can join the fitness center, where they learn to be active
and learn various nutritional plans and adjustments of their lifestyle.
Estimated number of customers/members:
Market Analysis
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Adolescent obesity has been a threat that many countries try to fight today. with
the increased awareness on readjusting our lifestyles in order to be able to avoid obesity and
other lifestyle related illnesses it has been a common routine to meet many young adults early in
the morning running around the pavements. If this fitness center will be located at Arlington city,
I estimate a turnaround of at least 100 regular clients every day. Hence this may lead to a total of
around 400 clients on a monthly basis both regular and those who come on and off. This
numbers are estimated based on the fact that many teenagers want to look good and watch their
weight, as a result an introduction of anew gym in the area will most definitely attract many
young people into the gym making this project viable as the benefits will be higher than the cost
of starting the gym.
Establish customer/membership fees and special packages:
In order to ensure effective running of the gym, members of these gym will have
two types of customers those who come in any day for example once a week, this group will be
paying $20 per day for the services offered to them on that day and the second group is the
regular members. This are those individuals that will be coming into the gym on a monthly basis
and the payment for one full month will be $100. The members who come on a monthly basis
will have three membership categories to choose from; first is the monthly package that goes for
$100, then there will be the quarterly package of payment which will be $250 and the annual
package which will be set at $700 annually (“Fitness Center Membership Fees”, 2018).
Also in addition to the monthly, quarterly and annual membership, the gym will also provide
clients with another package that is suitable for family whereby if a person enrolls at least three
of their family members they will pay a monthly fee of $ 250 saving $50 every month, $500
Market Analysis
quarterly and $1800 for three family members per year (“Fitness Center Membership Fees”,
2018).
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Market Analysis
References
Areavibes.com. (2018). Arlington, VA Population & Demographics. [online] Available at:
http://www.areavibes.com/arlington-va/demographics/ [Accessed 29 Jan. 2018].
Smith, S. and Cody, S. (2013). Making the Housing Unit Method Work: An Evaluation of 2010
Population Estimates in Florida. Population Research and Policy Review, 32(2),
pp.221-242.
Chang, V. (2010). Quality of Care Among Obese Patients. JAMA, 303(13), p.1274.
Bestplaces.net. (2018). Arlington, Texas Economy. [online] Available at:
http://www.bestplaces.net/economy/city/texas/arlington [Accessed 29 Jan.
2018].
Fitness Center Membership Fees. (2018). Parks & Recreation. Retrieved 12 February 2018,
from https://parks.arlingtonva.us/fitness-center-membership-fees/
Market plan
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Arlington’s Fitness Center
Introduction:
Arlington’s Fitness Center is taking center stage in ensuring that people are healthy and
have maintained manageable weight with strong muscles to perform daily duties. The target
market will be the teenagers since they are highly affected by weight gain due to the eating
habits and lack of exercise. Considering that there are not many sports activities taking pave in
Arlington, a flow of teenagers will rush to get a chance to exercise at Arlington Fitness Center.
The facility will accommodate a maximum of 2,000 people per session. Set session times will be
allocated to subscribers based on their availability because space is small and cannot
accommodate all subscribers at the same time. . However, the first 2,000 people to sign up will
be given priority in choosing the most preferable time for them to exercise. Membership will run
for a period of one year at a flat rate of $199 regular and $350 to persons with special needs such
as the disabled who require special attention during the sessions.
Branding:
Choosing the company name is based on the location of the business and will help people
to identify who and where we are. The logo has a person exercising to indicate the kind of
activities taking place at the center. The color is blue as the sky color and it represent stability
and offers satisfaction for the mind and body. The tagline is to assure customers of their fitness
through our instructions hence, “A guide to your fitness.”
Market plan
The company logo:
The company name: Arlington Fitness Center.
The company tag line: A guide to your physical fitness.
Advertising Methods
Newspapers:
Newspapers are a traditional way of passing information and making advertisements. A
decade ago most people were making newspapers purchase every day and organizations ensure
the staff is with trending issues by reading newspapers. People have developed health
complications that require them to source for information on newspapers that will make them
develop interest to our business as we offer health solutions to weight management and shape
exercising. People with white color jobs consume fast foods due to lack of enough time to
prepare meals and having much money to pay for almost everything to make their lives easier.
On the classifieds section of the newspapers, I will include a section to advertise Arlington’s
Fitness Center and include contacts and the lowest subscription a person can be subscribed. The
population of 230,050 people living in Arlington, I presume that at least a quarter of the
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Market plan
population will get access to newspapers and pass the word about the fitness center due to the
services offered and reasonable charges (Editors of Salem Press, 2017). According to recent
research, the youths in Arlington are going through the challenge of obesity. Such fats will be
burn by the strong exercises offered at Arlington Fitness Center and help to get back the nice
shapes of the teenagers who are bursting out because of taking a lot of junk and fast foods. The
cost of advertising on newspapers will be a bit expensive but the target people will be those in
white color jobs who will subscribe and make an estimate cost of $150 per year will be spent on
adverting through newspapers (Cheung, & Brooke, 2018).
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Market plan
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Newspaper Advertisement Sample:
Upon visiting their doctors in Arlington, many Arlington residents have been advised on the kind
of exercises to do for some people suffering from too much weight gain and joints pain due to
too much relaxation and avoiding vigorous activities. Most people use cars to move around even
when they are going for short distances. Without stopping using cars, people can have a
scheduled exercise on regular basis to help them keep fit and stay strong. Welcome to
Arlington’s Fitness Center and you will feel the difference as you receive a guide to your
physical fitness.
Market plan
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Social Media:
Social media has become a major place where people of all ages are crowded to get
information and share life experiences. The world is driven by technology and everyone who has
access to the Internet manages to have an active account on one of more of the social sites. The
social sites offer an opportunity of creating pages that can be used to advertise businesses and
other services provided. Through the creation of such pages, I will ensure that Arlington’s
Fitness Center has a page on Facebook, Twitter, and Instagram to help pass information fast.
Apart from passing information about the fitness center, the page descriptions will highlight the
benefits of joining the Arlington’s Fitness Center and the advantage of having pocket friendly
fees. Despite making small fees to the site officials, it will be economical and easy to reach out to
a large population. I discovered that of the many youths in Arlington who spend time in
luxurious restaurants and clubs, they always chat as they enjoy their favorite meals and drinks
(Aydın, & Şahin, 2017). During such a time, seeing sponsored posts about physical fitness can
be motivating and give them a chance of trying to regain their shapes by subscribing for the
services. On average, the cost of making social media advertisements will cost $60 annually
(Jung, 2017).
Market plan
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Social Media Advertisement Sample:
Lately the meals consumed by most of us end up increasing the amount of fat in the body and
people gain weight. The weight gain losses a person’s shape and may of the teenagers feel shy
and ashamed of the bad shapes. Thanks to the Arlington Fitness Center, it will ensure that every
person’s lost shape will regain and the excess weight gained will be burnt out by the easy and
simple exercise offered at our center. Come and enjoy our experience in maintaining body fitness
and weight management tips through diet recommendations.
Market plan
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References
Cheung, L., & Brooke, G. (2018). Competition in Print Advertising between Paid and Free
Newspapers.
Editors of Salem Press, (2017). Studies in marketing & advertising.
In Aydın, B. O., & In Şahin, E. (2017). Research methods and techniques in public relations and
advertising.
Jung, A. R. (2017). The influence of perceived ad relevance on social media advertising: An
empirical examination of a mediating role of privacy concern. Computers in Human
Behavior, 70, 303-309.
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Title
Institution affiliation
Date
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Introduction
For one to become fit and working out it does not solemnly mean taking an hour or two on the
treadmill on a daily basis and also it does not resemble weight training through a marathon. For
one to be able to achieve fitness he or she is supposed to undergo training and fun workouts that
are challenging and that they are supposed to be different Kotler, Kotler, & Kotler, (2008).
Mission Statement
The mission statement of Arlington’s Fitness Center is “A Guide to Your Fitness.”There a lot of
people who are working to their level best in trying to keep their body fit but due to their
different health condition, one has to undergo the different level of fitness and the different ways
of attaining it.
For instance, people who suffer from obesity and diabetes need to undertake fat burning
exercise and the exercise must be governed so that bodybuilding tasks cannot be performed so
that the situation cannot be complicated.
Therefore, the guiding principle is monitoring people’s health status and ensuring they have
consumed the rightful diets and exercised well Jolivette, & Nelson (2010).
The business will be a sole proprietorship since it is a personal idea and funding sources are
ready. The legal process of starting a sole proprietorship are few and easy to complete unlike
other forms of business where more than one person is required to consent to every step made to
facilitate registration of business. Also in a sole proprietorship, the internal revenue service’s has
sated up the rules. In addition, the tax file return of sole proprietorship is filled sole in one file for
the business. A sole proprietorship will give Arlington’s Fitness Center an opportunity to avoid
Running head: 3
the double taxation and due to this the owner will deduct some cash from the business expenses
and in turn, it lowers the taxable income amount of the owner. In sole proprietorship the business
belongs to the sole proprietors and the profit earned from the business it is not shared with the
other owners.
Goals and Objectives of Arlington’s Fitness Center
Lowering of BMI
The availability of fast foods which are full of fats and the poor eating habits of most youth in
Arlington it has led them to become overweight.
We have projected to offer weight loss training and aerobics favorable to both male and female
youths to return to normal weight.
Increase of strength
Due to lack of hard work and use of less effort in working, white collars job individuals are weak
in handling home chores that require simple effort hence we offer training that makes people
become stronger. Based on our feasibility study at Arlington, we found that many people live a
luxurious life and do not like handling complex tasks hence they are weak and need to be strong.
Training individuals for events
Most female youths in Arlington enjoy taking part in modeling events. But due to their shapes
and body weight, we will offer event training activities for models and other celebs for special
events. Through such a service, many of the ladies who feel overcome by weight gain can be
helped to manage and reduce fat King, Jeffery, Fridinger, Dusenbury, Provence, Hedlund, &
Spangler (1995)..
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Services provided at Arlington Fitness Center
There are several services that Arlington fitness center offers. One of the services that Arlington
fitness offers is that it has a spacious floor that offers adequate space for the gym people while
they are practicing. Also Arlington fitness center has a room that is designed only for the free
weights. In Arlington fitness center you will find a cardio theatre which is fully equipped with all
stationary bikes, treadmills and TV displays. This helps people who suffer from heart, blood
vessel or heart problem to engage fully in their practices. Arlington fitness center offers spin
cycle exercise classes for everyone. For special people like the one who suffers from a disability,
Arlington fitness center are able to offer personal gym training to them. Arlington fitness center
has a spacious changing room with lockers for every member. A key is issued upon arrival to
make use of a locker within a session attended because we cannot offer permanent lockers to
every subscriber but it will be made use by one person at a time who will return the key after the
session.
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REFERENCE
Kotler, N. G., Kotler, P., & Kotler, W. I. (2008). Museum marketing and strategy: designing
missions, building audiences, generating revenue and resources. John Wiley & Sons.
King, A. C., Jeffery, R. W., Fridinger, F., Dusenbury, L., Provence, S., Hedlund, S. A., &
Spangler, K. (1995). Environmental and policy approaches to cardiovascular disease
prevention through physical activity: issues and opportunities. Health Education
Quarterly, 22(4), 499-511.
Jolivette, K., & Nelson, C. M. (2010). Adapting positive behavioral interventions and supports
for secure juvenile justice settings: Improving facility-wide behavior. Behavioral
Disorders, 36(1), 28-42.
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