Solved by verified expert:Each student is responsible for developing a case based upon a marketing related problem from work or from an organization in which you have a particular interest. This assignment must specifically address issues and analytical tools discussed during the semester or covered in your text.The written case must provide:1. Background information necessary to understand the current situation. For example, if competitors are involved, provide enough information to understand each firm’s market position and likely response strategies. 2. An analysis of the situation and all relevant external environmental issues which might impact an understanding of alternative solutions.3. A description of alternative solutions; specifically what makes these alternatives attractive.4. An analysis of the proposed alternatives detailing the pros and cons of each.5. Your recommendations for adoption and the outcomes you expect to occur as a result of adopting this solution.5-8 pages has been required!!!!!!!!!!
mba___case_analysis_rubric.pdf
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CASE DISCUSSION RUBRIC
Criteria
Central Problem: Clear
and Concise Definition
of the Problem in the
Situation.
10%
Situation Analysis:
Identifying the proper
tools and concepts to
analyze the case.
20%
Alternative Strategies:
Identify all possible
alternative strategies to
cope with the problem
defined.
20%
Course of Action.
40%
Connecting,
Synthesizing,
Transforming
10%
A
Clear and
comprehensive
description of the
problem. When
applicable, linking the
problem to the
symptoms the
company is
exhibiting.
B
C
Vague or incomplete
definition of the
problem
Wrong problem
definition, describing
symptoms instead of
the problem, or no
problem definition
Complete analysis of
the situation, using
proper tools and
concepts
Partial analysis of the
situation or ignoring
some potential tools
and concepts from
the course – Wrong/
Missing either Env.
Scan or SWOT
Wrong analysis or
unfit tools and
concepts for analysis
– Wrong/Missing
Env. Scan & SWOT
Completely
identifying alternative
strategies
Incomplete
identification of
alternatives (missing
a max of two)
Incomplete
Identification of
alternatives (missing
more than two
strategies)
Choosing an
incomplete course of
action.
Choosing a wrong
course of action.
Successfully
reformulates
available ideas,
claims, questions,
formats, etc. in
novel ways to
create unique
insights,
arguments,
conclusions, and
suggestions.
Little or no
reformulation of
available ideas,
claims, formats and
questions to create
new insights,
arguments,
conclusions and
suggestions.
Choosing a logical
course of action that
reflects an informed
evaluation of the case.
Successfully
reformulates available
ideas, claims,
questions, formats,
etc. in novel ways to
create unique insights,
arguments,
conclusions and
suggestions. AND
extends them to create
new ideas, solutions
or knowledge that
crosses boundaries
…
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