Solved by verified expert:Complete the Loyal Customer Worksheet.(See attached document) Cite all sources according to APA formatting guidelines.
brm353_r4_loyal_customer_worksheet_week1.doc
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Retail Data Analytics for Decision Making
BRM/353 Version 4
University of Phoenix Material
Loyal Customer Worksheet
Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future
assignments).
Cite all outside sources according to APA formatting guidelines.
1. Complete the following chart in 90- to 175- words:
Brand
Why was this brand
selected?
2. Identify the four components of brand position:
1
2
3
4
3. Analyze the brand position in its niche/market as it relates to the four components of brand
position in 90- to 175- words.
Copyright © 2017 by University of Phoenix. All rights reserved.
1
Retail Data Analytics for Decision Making
BRM/353 Version 4
4. Evaluate brand equity in 90- to 175- words.
5. Identify current challenges and opportunities for the brand:
Challenges
Opportunities
6. Explain in 90- to 175- words what strategies you propose for the brand based on the identified
challenges and opportunities.
Copyright © 2017 by University of Phoenix. All rights reserved.
2
Retail Data Analytics for Decision Making
BRM/353 Version 4
7.
Based on the readings, what is the difference between a product and a brand? Compare the two
in no more than 175- words.
Product
Brand
Copyright © 2017 by University of Phoenix. All rights reserved.
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