Solved by verified expert:Complete Part 2 of the Critical Thinking Scenario Project.Remember to proofread your submission in order to eliminate spelling and grammar errors.
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Critical Thinking case study for Business students
You have been recently hired as Public Relations Director by Smart Media Education, a non-profit
organization whose mission is to educate youth and parents on a critical approach to consuming modern
media. In one month your first big event is to present to a group of the nation’s high school juniors and
seniors at the annual Youth Leadership Conference in Washington D.C. Approximately five students
from each of the 48 contiguous states will be in the audience.
Your objective is two-fold: 1) Demonstrate that media consumption requires a critical thinking approach
and 2) Explain the impact of media on society.
The assignment: In this assignment you will prepare for your presentation in Washington D.C.
Part One: the first part of your presentation objective
Identify two television commercials that each uses a different logical fallacy to persuade consumers. You
must provide a link to video of the commercial.
For each commercial
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Quickly summarize the commercial. What is happening and what is the commercial specifically
convincing the audience to think?
Identify the logical fallacy used in the commercial and support your choice with details from the
commercial.
Present your findings in an essay of two pages minimum.
Part Two: the second part of the objective
Find some research/statistics about media’s impact on society. There are many areas to consider, so
choose an area you believe has a significant impact. (examples: advertising, movies, television, video
games, social media, etc.)
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Summarize the research. Who prepared and published it? What does it say?
Describe the validity of the source. How do you know the source is credible?
Explain why you chose this research. Why should your audience care? (See the story in the
project introduction.)
Present your findings in an essay of two pages minimum.
Part Three: the presentation
Now it’s time to pull together the preparation you’ve done for your event in Washington D. C. In this
section of the assignment you will a speaker’s outline for your presentation and a sample of your
presentation itself.
1. Your speaker’s notes should be completed in a Word document. These will be your notes as you
present so make sure they are complete and include the following:
o An introduction
o An overview of what you’ll be presenting and why. (Why should these high school
students care what you have to say?)
o Your findings on television commercials
o Your findings on the impact of media on society
o A conclusion that summarizes and reinforces the reasons that it’s important to use
critical thinking when consuming media
2. Create a PowerPoint presentation from your notes. Using screen capture software, record your
presentation and submit a link to the recording along with your speaker’s notes.
o There are many free versions of screen capture software. Ask your instructor for
recommendations if you don’t have a favorite.
Part 1
Martha Negron
Rasmussen College
February 15, 2018
Media Consumption
The media plays many roles in the society today, other than the significant role of informing
people on what is going on in the governments and many other parts of the world, it is educative
in assisting us to understand the given information. The media also plays a big role in contributing
to our economy through employment to the citizens and payment of taxes to the government.
Furthermore, it acts as a ‘watchdog’ to the government to ensure that the government plays its
duties well, that it is transparent to the citizens and is accountable to all it does. Nonetheless, the
media plays the big role in the marketplace through commercial advertisements and not forgetting
its role of entertainment to its audience.
Commercial advertisements being the major contribution of revenue to the media industry,
it’s a form of communication which has an intention to persuade consumers to buy a certain good
or product. An advertisement should be therefore persuasive. However, for an advert to be received
well by the audience, the company must make sure that it puts more effort regarding money used.
The company could even go to the extent of giving false information with an attempt of making
their commodity more appealing to the audience. This is called a fallacy, and it exists in many
adverts. For instance, the beauty industry has been caught in many cases using fallacies in their
advertisements.
Part 1
The following are two forms of fallacies that have been used in advertisements:
Appeal to authority: this is a logical fallacy which involves relying on an opinion of a
person who seems to be an expert but is not what he seems to be in reality. For instance in the
commercial advertisement for herbal essence ‘honey I am strong’ shampoo, Nicole Scherzinger
the celebrity is featured as their spokesperson. As you can see, in reality, she is not an expert in
the field, but because of her looks, she is used as a tool to attract customers into buying the
shampoo. https://youtu.be/6z772B1hLaE
False dilemma: this is an assertion that only two options exist for the consumer to consider
yet there are more other alternatives to go for. For example, in the advertisement for Revlon’ photoready makeup, the audience is distinctly given only two alternatives: one either buys the makeup
and look like the actress Halle Berry or does not purchase the product and have a bad appearance
with some other products. This shows that if you don’t use the product, the pores in your skin won’t
be reduced, and it will show every weakness in it. This, therefore, commits the fallacy of false
dilemma as it gives only two options to the audience yet there could be more and more options to
consider. https://www.youtube.com/watch?v=Gn5x6dFEGZw
From the above fallacies noted, we can see the need of consumers to make their choices
and decisions wisely. They should dig more information about a product before deciding to buy it
rather than rushing to its consumption because of the appealing nature of the advert. They should
not just jump into a product as they could have even more options to choose from. Even on the
information aired by the media, they should use many other sources of information before agreeing
to what is given. In politics and publicity, consumers of media should consider other options
outside, not necessarily the one outstanding on media. A political could easily gain fame through
Part 1
media, and that does not mean he or she is the best choice in leadership. Therefore despite the
appealing nature of a product advertised, as a consumer, you should know that you have a variety
of alternatives to choose from. Ensure that the product is best for you by comparing it out with
other products.
Part 1
Reference
Meyer, Timothy P., and Anne Hexamer. “Perceived truth and trust in television advertising
among Mexican‐American adolescents: Socialization and developmental considerations.”
Journal of Broadcasting & Electronic Media 25.2 (1981): 139-153.
Walton, Douglas N. “Which of the fallacies are fallacies of relevance?” Argumentation 6.2
(1992):237250.
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