Solved by verified expert:Remember you will be performing an environmental scan on the target company Caterpillar
part_one_environmental_scan.docx
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Week Two
Strategic Plan, Part One: Environmental Scan
You will perform an environmental scan for your target company.
•
CATERPILLAR
Write a 1,050-word minimum environmental analysis in which you include the
following: (EVERYTHING IN RED)
•
•
•
•
Determine how to create value and sustain competitive advantage using the
environmental scanning strategy.
Evaluate the company’s external environment.
Assess the company’s general environment.
Evaluate the organization’s industry operating environment.
Format your paper according to APA guidelines.
Grading Guide
Content
The paper uses an organization according
to the following:
• CATERPILLAR
The paper includes a determination of
how to create value and sustain
competitive advantage through
environmental scanning strategy.
The paper includes an evaluation of the
company’s external environment.
The paper includes an assessment of the
company’s general environment.
The paper includes an evaluation of the
organization’s industry operating
Met
Partially
Met
Not
Met
Comments:
Content
Met
Partially
Met
Not
Met
Comments:
environment.
The paper is 1,050 to 1,400 words in
length.
Total
Total
Available Earned
Writing Guidelines
Organization
The tone is appropriate to the content and
assignment.
The introduction provides a sufficient
background on the topic and previews
major points.
Paragraph transitions are present, logical,
and maintain the flow throughout the
paper.
The conclusion is logical, flows from the
body of the paper, and reviews the major
points.
Mechanics
Met
3.5
#/3.5
Partially
Met
Not
Met
Comments:
The paper—including tables and graphs,
headings, title page, and reference page—
is consistent with APA formatting
guidelines and meets course-level
requirements.
Intellectual property is recognized with intext citations and a reference page.
Sentences are complete, clear, and
concise.
Rules of grammar and usage are followed
including spelling and punctuation.
…
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